Analytics

How people find, buy and finish your courses.

Revenue
$18,640
▲ 12.4%last 30 days
Enrollments
1,386
▲ 9.1%
Page views
76,310
▲ 6.3%
Hours watched
9,120
▲ 7.1%

Enrollments

New learners per month, last 12 months

Nov: Enrollments 842Dec: Enrollments 1.1kJan: Enrollments 1.3kFeb: Enrollments 951Mar: Enrollments 1.0kApr: Enrollments 938May: Enrollments 1.0kJun: Enrollments 905Jul: Enrollments 1.0kAug: Enrollments 1.1kSep: Enrollments 1.3kOct: Enrollments 1.4k

Revenue

Net revenue per month, last 12 months

Nov · Revenue: $11kDec · Revenue: $15kJan · Revenue: $16kFeb · Revenue: $13kMar · Revenue: $14kApr · Revenue: $13kMay · Revenue: $14kJun · Revenue: $12kJul · Revenue: $14kAug · Revenue: $15kSep · Revenue: $17kOct · Revenue: $19k

Conversion funnel

All courses, last 30 days

  1. Course page views76,310
  2. Free previews watched19.4% of previous14,820
  3. Enrollments9.4% of previous1,386
  4. Completions58.0% of previous804

1.8% of course page visitors enroll; 58% of them finish.

Traffic sources

Where course page visits come from

  • Learnly search38%
  • Recommendations24%
  • Your referral links19%
  • Social12%
  • Other7%

Your referral links convert 3.1× better than search. Share them in your newsletter and live sessions.

Lesson drop-off

Product Design Foundations: October learners (702) who started each lesson

1 · Learners who started: 7022 · Learners who started: 6743 · Learners who started: 6394 · Learners who started: 6185 · Learners who started: 5906 · Learners who started: 5697 · Learners who started: 5418 · Learners who started: 5279 · Learners who started: 43510 · Learners who started: 49111 · Learners who started: 47712 · Learners who started: 46313 · Learners who started: 44214 · Learners who started: 42115 · Learners who started: 40016 · Learners who started: 337

Lesson 9 “Project: interview two people” is skipped by about 90 learners, and most of them pick up again at lesson 10. Consider splitting the project into two smaller steps.

Top countries

Share of learners

  • USUnited States24%
  • INIndia14%
  • DEGermany8%
  • NGNigeria7%
  • BRBrazil6%
  • JPJapan5%

Completion by cohort

Share of each month's enrollments that finished a course, by weeks since enrolling

CohortLearnersWeek 2Week 4Week 6Week 8
May1,03118%36%52%63%
Jun90517%34%50%61%
Jul1,04620%38%54%64%
Aug1,13821%40%56%—
Sep1,27022%41%——
Oct1,38619%———