Learnly
Intermediate

The Growth Marketing Playbook

Experiments, funnels and metrics that actually move.

4.71,430 reviews9,820 learners
Created byKwame Asante Updated Oct 2026 English · 6 subtitles 7.5 hours

What you'll learn

  • Map a funnel and find the one step that leaks most
  • Design experiments with a clear win condition
  • Write landing page copy that earns the click
  • Set up metrics you can check in five minutes
  • Plan a launch calendar a small team can keep
  • Report results honestly, wins and misses

Curriculum

4 sections · 13 core lessons · 4h 5m
01Growth foundations3 lessons · 20 min
  • Welcome: what growth really meansFree preview4 min
  • Loops vs funnelsFree preview11 min
  • Check-in: growth basics5 min
02Finding your metrics4 lessons · 1h 15m
  • Choosing a north-star metric13 min
  • Activation and retention curves15 min
  • Reading: metrics that lie7 min
  • Project: map your funnel40 min
03Running experiments3 lessons · 34 min
  • Writing a testable hypothesis10 min
  • Sizing and running A/B tests16 min
  • Quiz: experiment design8 min
04Channels that compound3 lessons · 1h 56m
  • Content and search loops14 min
  • Referrals and word of mouth12 min
  • Final project: a 30-day growth plan1h 30m

Requirements

  • No experience needed: we start from zero
  • A laptop or phone and about 20 minutes a day
  • Curiosity, and a notebook you don't mind messing up

This course is for

  • Curious beginners who learn by doing
  • Career changers building a first portfolio
  • Teams who want a shared vocabulary

Your instructor

Kwame Asante

Growth marketer & founder

  • 4.7 instructor rating
  • 27k students
  • 3 courses

Kwame grew two subscription products from zero and teaches marketing you can measure.

More from Kwame

What learners say

1,430 reviews
4.7out of 5
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  • 4★14%
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  • Lena Fischer2 weeks ago

    Short lessons, clear tasks and an instructor who answers questions in the community within a day. I finished in five weeks.

  • Daniel Okoro1 month ago

    The projects are the best part. I used the final one in a job interview and it carried the conversation.

  • Hana Sato1 month ago

    Lovely pacing. A couple of lessons could be shorter, but the quick checks kept me honest the whole way.

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