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Brand Storytelling

Write the story customers retell for you.

4.6640 reviews5,210 learners
Created byKwame Asante Updated Oct 2026 English · 6 subtitles 4.5 hours

What you'll learn

  • Find the story customers already tell about you
  • Shape a message in one sentence, then one page
  • Write for real people, not for a committee
  • Turn reviews and support chats into proof
  • Keep a voice consistent across every channel
  • Measure whether the story is working

Curriculum

4 sections · 12 core lessons · 3h 14m
01Why stories stick3 lessons · 20 min
  • Welcome & the story behind this courseFree preview4 min
  • The shape of a story people retellFree preview11 min
  • Check-in: story basics5 min
02Finding your story3 lessons · 1h 6m
  • Interviewing your best customers14 min
  • The origin story, minus the clichés12 min
  • Project: draft your brand narrative40 min
03Voice and message3 lessons · 25 min
  • Defining a voice in three words10 min
  • Reading: taglines that earn their place7 min
  • Quiz: voice and tone8 min
04Telling it everywhere3 lessons · 1h 23m
  • Your story on the homepage12 min
  • Your story in social and email11 min
  • Final project: a story playbook1h 0m

Requirements

  • No experience needed: we start from zero
  • A laptop or phone and about 20 minutes a day
  • Curiosity, and a notebook you don't mind messing up

This course is for

  • Curious beginners who learn by doing
  • Career changers building a first portfolio
  • Teams who want a shared vocabulary

Your instructor

Kwame Asante

Growth marketer & founder

  • 4.7 instructor rating
  • 27k students
  • 3 courses

Kwame grew two subscription products from zero and teaches marketing you can measure.

More from Kwame

What learners say

640 reviews
4.6out of 5
  • 5★81%
  • 4★14%
  • 3★3%
  • 2★1%
  • 1★1%
  • Lena Fischer2 weeks ago

    Short lessons, clear tasks and an instructor who answers questions in the community within a day. I finished in five weeks.

  • Daniel Okoro1 month ago

    The projects are the best part. I used the final one in a job interview and it carried the conversation.

  • Hana Sato1 month ago

    Lovely pacing. A couple of lessons could be shorter, but the quick checks kept me honest the whole way.

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