Back to lesson 9
Product Design Foundations · Section 2
Project: interview two people
Due Thu, Oct 22 · 23:592 days left
The brief
About 45 minutes plus interviews
Talk to two people about the last time they planned meals for a week. Your goal isn't to pitch an idea — it's to understand what they actually did, what was annoying and what they tried instead.
- Plan both interviews with the guide from lesson 5 and get consent to take notes.
- Run each interview for 20–30 minutes. Ask about past behaviour, not opinions.
- Cluster your notes into an affinity map and write three insights.
- Finish with one opportunity: a “How might we…” question worth designing for.
Tip: anonymise names before you upload. Use “P1” and “P2” in your notes.
Rubric
How Iris grades this project · 100 points
- Interview planClear goals, the right people, consent covered.20
- Question qualityOpen, past-focused questions; no leading.25
- Synthesis & insightsNotes clustered into insights that explain behaviour.35
- PresentationEasy to scan; one clear opportunity at the end.20
| Criterion | What good looks like | Points |
|---|---|---|
| Interview plan | Clear goals, the right people, consent covered. | 20 |
| Question quality | Open, past-focused questions; no leading. | 25 |
| Synthesis & insights | Notes clustered into insights that explain behaviour. | 35 |
| Presentation | Easy to scan; one clear opportunity at the end. | 20 |
Your submission
You can resubmit until the deadline. Your latest version is graded.